We have now run this project full time for almost four years. Many significant steps have been taken in the right direction, but there is a long way to go. Building a company around an innovation that is not yet fully developed is a challenge. But it has been done before. And we believe so very strongly in our idea, that it is a real enabler that can affect our planet in so many positive ways once we can realise our projects at scale. So we keep at it.
Even though there are many of us who share the conviction that our projects will become reality, it can sometimes feel lonely. And sometimes we notice that it is difficult to understand exactly what it is we want to carry out. That is why we invite you, if you are interested, to follow our journey in matters large and small, in this blog.
We notice that our planned operation is attracting more and more attention. There is clearly a curiosity about what we do.
We are hungry to inform people about the business in matters large and small, but also to reflect on the environment, the climate, geopolitics and technology. Here we will share progress, challenges, interesting meetings and dialogues that we have, results from test measurements, trends in the wider world that affect our projects, and much else.
Since our method is an untried card here in the Baltic Sea region we receive both good and bad criticism, both brickbats and bouquets, and we feel we need the chance to inform people and tell our version of this fantastically interesting project.
In a number of articles during the autumn our planned operation has been placed under a scrutinising lens. We think critical scrutiny is good, it leads to development and helps us move forward. But it is important to distinguish between the arguments. The articles that have been written about us so far have not in any way been unfair or purely critical, but we nevertheless consider it important that we can freely set out our side of the matter. If you want to know more about the various arguments that have been raised, you can read what I wrote on LinkedIn recently:
https://www.linkedin.com/feed/update/urn:li:activity:7127650994561167361/
We think it will be enjoyable to start blogging. Come along on the journey and subscribe to our blog.
